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Psychographics – the forgotten part of creating a brilliant Customer Persona

3 May @ 1:00 pm - 1:45 pm

customer personas marketing seminar

Client Personas are an essential part of your Marketing but too often they are shallow, unrealistic, and not helpful. In this Seminar, we'll help you flesh out the stuff that matters - your Customer Personas Psychographics.

This means we'll look at their attitudes and behaviours in relation to what you offer.

By the end of this Seminar, you will really understand one of your key customer personas and be in a place to develop marketing messages and communications that will really appeal to this Persona.

Our monthly live Seminars are designed to help you improve your understanding of key marketing ideas and theories so that you can use them to make your marketing even more effective.


Unlock access to this event, live Interviews, a library of videos on-demand and much more with a Premium subscription.



3 May
1:00 pm - 1:45 pm
Event Category:


United Kingdom
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The Marketing Spaces
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