How To Make Sure You Are Measuring The Right Things

It’s all too easy to end up measuring the wrong things when it comes to marketing metrics. This means that you don’t know what is working or why and where you can make improvements.

In this Seminar, we’ll look at the different types of marketing metrics – activity and outputs – and show you how to choose the marketing measurements that actually mean something.

Please download the Handout before watching the Seminar so you can do some preparatory thinking.


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