Outline of a Summary Strategic Marketing Plan

Find out what you need to put in a summary of a Strategic Marketing Plan – this is a crucial video to help you become even more effective at your marketing.

Time: 25 min 59 sec

00:00 – Intro
01:24 – What a Strategic Marketing Plan is
02:52 – The Overall Structure
03:31 – Mission, Vision, Culture
04:51 – Desired Brand Positioning
05:17 – Business Objectives
06:29 – Market and Sectors
08:24 – Marketing Resources
09:07 – Products
11:45 – Growth Strategies
13:38 – Strategic Marketing Objectives
15:47 – KPIs
16:49 – Key Marketing Strategies
17:46 – User Journey Map
19:35 – Key Messages
21:33 – How to get started


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