Growth Optics: From Marketing Stress to Growth Success

b2b marketing course
Created and run by Kara Stanford FCIM - Strategic Marketing Consultant with 25+ years experience and a Fellow of the Chartered Institute of Marketing
Sign up TODAY for the Bonus Pack Offer

Growth Optics: From Marketing Stress to Growth Success

12 week Marketing Programme

This online B2B Marketing Course is for you if:

  • You’re an ambitious, values-driven B2B Business owner who’s struggling to do effective marketing –  you want to scale but can’t while you’re the marketing ‘brain’ still
  • You have hundreds of marketing ideas, but don’t know which to pursue – so you end up overwhelmed and unsure
  • You’ve found that previous marketing courses do not go far enough – they just end up leading to more stress and overwhelm. 

Book and pay by midnight 13 March 2026 to receive your bonus pack: ‘Time-saving and Momentum’, worth £995!

Stop Guessing. Start Growing

This course gets you to dig deep and understand the ‘why’ and ‘how’ of a B2B growth marketing strategy, so you’ll always be able to figure out what marketing your business needs. 

It’s the difference between having an intentional, purposeful marketing strategy that drives how you plan and deliver your marketing, rather than setting a marketing plan without a real understanding. 

You wouldn’t build a house by just drawing it out, giving it a go and expecting it to work – you’d follow an architect’s blueprint. It’s the same with your marketing. Strategy first, then the plan, then doing, then success.

You’re not experimenting in this programme. 

 

You’re learning from an expert who’s already designed transformational B2B marketing growth strategies for over 20 years and helped hundreds of business owners install marketing systems that actually work in the real world.

You’re following a proven approach that works.

b2b marketing plan

Imagine if your marketing:

  • Consistently attracted and retained the clients you WANT and NEED in your business,
  • Was worth every penny and minute spent on it,
  • Could be ‘turned up’ to grow your business… without breaking you in the process.

It’s totally possible when you implement the 5 Growth Optics.

What People Say

Natalie Alden
Natalie AldenMD, Bespoke IT Solutions Ltd
"Working with Kara at The Marketing Spaces has been a game-changer for us. Over the past few months, she’s helped us take real ownership of our marketing strategy - clarifying who our audiences are, how to reach them, and what truly resonates. What once felt like a dark art now feels like a clear, confident plan."
Jane Adshead-Grant
Jane Adshead-GrantFounder, Ashvale Consultancy Ltd
"Working with Kara was a fun packed energising experience. I appreciated Kara taking the time to understand where I am and where I want to be in relation to my business. Her inspiring questions and depth of experience in understanding how to share your message is invaluable. Highly recommended."
Rachel Dunford
Rachel DunfordThe Impact Specialist
"Kara's course was transformational. Packed full of really insightful content accompanied by so much valuable one-to-one time with Kara whose expertise is impressive. Having her closely examine my marketing plans (which were fairly non-existent when we began but are now very comprehensive) has really changed the way I am going to be able to bring new clients into my business. Highly recommended!"
Sophie PilleyStrategic Design Partner
"Kara is a marketing planning genius, her hands-on and practical approach to what she does makes her an excellent advisor. I always appreciate the thoughtful questions she asks me, which challenge me in all the right ways. If you haven’t done a workshop or course, you absolutely should!"

The Growth Optics Programme:
From Marketing Stress to Growth Success

Your mission is to design your Client-Centric B2B Marketing Strategy in 12 weeks or less, ready to bring and keep profitable, aligned, and excellent clients to your business. 

b2b marketing approach

What you'll create

  • Growth Marketing Plan – a 12-month structured, easy-to-follow strategy that you know will work.
  • Brand Strategy Pack, including messaging, so you know how to show up in your marketing – and can tell others how to create the marketing content you need.
  • Client Persona Deck, so your marketing always focuses on finding and attracting the right customers.
  • Personalised Workbook with all your thinking and notes in one place, ready to refer back to when needed or pull info from.

What's inside

WHAT: Crystallise exactly what YOUR business needs to achieve, so you can purposefully build your marketing to deliver that. 

WHO: Know the RIGHT clients for your business so well that you can’t help but create the marketing that attracts them.

HOW: Design the marketing Growth Pathways YOUR business needs to attract the RIGHT clients for it to thrive.

WHY: Create the magic ‘why choose you’ that keeps clients loyal and your fans moving steadily closer to being profitable, happy clients. 

PLAN: Generate your highly actionable and effective 12-month B2B Marketing Plan that attracts and retains the right clients from the get-go.

SUCCESS: You now have a workable client-centric Growth Marketing Plan ready to bring in a stream of healthy, profitable clients for your business.

b2b marketing strategy

Marketing success for life

Once you have this knowledge, as your business evolves, you’ll know how to adjust your client-centric Growth Marketing Strategy.

This isn’t just a B2B marketing course you are signing up for – it’s a whole business transformation mindset you’re adopting.

Integrated Support

The Growth Optics Programme is a hybrid 12-week B2B marketing training that includes 5 Core Modules:

No business owner is left behind

To give you the support and momentum you need, there are different ways we stay personally connected during our time together.

  1. We have a virtual 1-1 at the beginning, in the middle, and near the end of your Programme.
  2. Your Personal Workbook, shared with me, keeps you accountable, as you tag me in to answer your questions, comment on your thinking, and advise you on what to do next.
  3. The fortnightly live online seminars allow you to boost your understanding of core topics.
  4. Dedicated WhatsApp Group allows you to chat with other Programme members and share tips and ideas.

Early Bird Bonus

Get the ‘Time-saving and Momentum’ pack when you register and pay before 13 March 2026.

Inside, you get personal feedback on your ‘Weekly To Do List’ and ‘Fortnightly Reflection Sheets’ worth £995!

If you have signed up to receive the Bonus ‘Time-saving and Momentum’ pack, I’ll also be responding to your Weekly To Do list and Fortnightly Reflection Sheets from the minute you sign up.

Here’s a reminder of the core deliverables

At the end of the 12-week programme, you’ll be ready to attract and retain the clients you want with:

Your 12-month B2B Growth Marketing Plan 

Your Brand Strategy Pack 

Your Right Client Persona Deck 

Your Workbook

b2b marketing expert
b2b marketing coach
b2b marketing courses
“I did one of Kara’s programmes three years’ ago… and every year since I use the learnings and material she gave me to sit down and plan our marketing as we go from strength to strength.”
Caroline Cook
Commercial Director, Luminex

Let me show you how to do this…

Over the last twenty years of running my marketing consultancy, I’ve had many requests from ambitious owners of smaller B2B Businesses to show them the structure I use to design and plan marketing that works. 

They saw how I created a Growth Marketing Strategy for my consultancy clients that led to attracting and retaining the RIGHT clients.

They wanted to understand how to do this themselves so they could move from marketing stress to growth success.

So, I chose the most impactful tools and tactics that I use and put them into this programme. 

And now I want you to use them in the Growth Optics Programme to transform YOUR B2B business. Let me show you how to set up your marketing for business success and get the life-long B2B marketing skills you can use again… and again… and again.

My consultancy fees for this depth of work start at £14,950 and you'd need to join a 2 month+ waiting list.

Joining this programme allows you instant access to top end B2B marketing strategies at a fraction of that investment.

Trusted by

b2b marketing approach

Chloe Jay, Senior Partner and Criminal Lawyer, Shentons Solicitors

b2b marketing course
cim-fcim-member

Meet Your Host

Kara Stanford is the kind of strategist you want in your corner when results actually matter.

With over 20 years of successfully running her own businesses, she’s worked with hundreds of business owners to build marketing strategies that don’t just look good on paper; they work in the real world.

Her track record is backed by Google reviews, case studies, and a long list of clients who will openly tell you she changed how they think, market, and sell – including CEOs, MDs, senior leaders and public figures, who trust her judgment completely.

Kara brings a rare mix of sharp, structured thinking and deeply human leadership: kind but honest, tough when needed, and always focused on outcomes.

If you want clear thinking, grounded strategy, and a mentor who genuinely cares about how you succeed as much as that you succeed, then this is your opportunity.

Contact Kara about Growth Optics

Bonuses

Fast Action Bonus 

Get the ‘Time-saving and Momentum’ pack when you register and pay before midnight Friday 13 March 2026. Inside you get personal feedback on your ‘Weekly To Do List’ and ‘Fortnightly Reflection Sheets’ – value £995!

Full Payment Bonus

You can either pay in four instalments of £845 or save a huge £385 if you pay in full.

90 Day Satisfaction Guarantee

I guarantee that you will have your 12-Month B2B Marketing Plan completed and started using by the end of the Growth Pathways Programme, or I will keep working with you until you achieve this result.

That means I am personally guaranteeing your client-centric success.

It’s important that you are 100% in and 100% committed to the Programme. This means you do the assignments provided, record them in your Workbook, read and acknowledge the feedback provided, book and attend your 1-1s,  and come to or catch up on the fortnightly live seminars throughout the whole programme to achieve mission accomplished.

What's Included

TOTAL VALUE: £7,480

YOUR INVESTMENT TODAY: £2,995

“Kara is a marketing planning genius. If you haven’t done a workshop or course with her, you absolutely should!”

Sophie Pilley, Strategic Design Partner

Are you ready for Growth Success?

If you’re ready to turn your marketing stress into Growth Success, then get in touch! 

Let me show you how to design your Client-Centric B2B Marketing Strategy in 12 weeks or less, so you’re ready to bring profitable, aligned, and excellent clients to your business and keep them.

Your Investment

Total value of Growth Optics 12-week Programme: £7,480
£2,995

+

FREE Bonus
‘Time-saving and Momentum’ pack  only available when you book and pay before midnight Friday, 13 March 2026

FAQs

The investment is £2,995 if you pay in one go before the deadline, or you can pay in four instalments of £845.

Book and pay, either in full or the first instalment, by midnight Friday 13 March. You’ll then be sent the Pack and can start using it immediately.

Once you book and pay, we’ll schedule your Kickstart 60 minute 1-1 to discuss your needs. Then you can access the Course Material and start downloading your Workbooks and Templates. The live, Deep Dive 60 minute Workshops are fortnightly, on Mondays, 13.30 - 14.30.

You set your Workbooks and Plans and other Templates up so that I can access them eg on something like Google Drive and give me commentator permissions. As you work your way through the programme, you tag me in the comments. I then go in and provide my views, advice and feedback. 

12 active weeks which start with your private Kickstarter 1-1. You can join the Programme at any point in the year, so you start when you are ready.

Yes, it works for B2B Business Owners, who are able to put in the required time and effort to think about and work through the process. This is not a ‘Magic Bullet Get Rich Quick’ approach - it’s a solid, proven strategy that has worked with my clients for years.

Because of the nature of this programme, we don’t offer any refund or return. Unlike other business programmes where you are left to ‘figure it out’, this 12 week programme offers at least 9 hours of live contact time, as well as over 12 hours of training material, and bespoke feedback on your progress, designed to guide you through the process. We know that if you take advantage of everything the Programme has to offer, you’ll get the result you need!

There are live, virtual, fortnightly ‘Deep Dive’ 60 minute workshops on Mondays 12.30 - 13.30 focusing on the key concepts your Growth Plan needs. When I need to change the time because of Bank Holidays or my own leave, I always provide an alternative date or a longer seminar.

12 weeks from your start date. But you will be downloading all your Workbooks, templates and Plans as you go along. You can stay on the WhatsApp Group for as long as you like!

I know that sorting out your marketing can seem daunting.

There’s so much ‘great advice’ out there and ‘amazing marketing hacks’. That’s why I’m so keen to share my solid, stable, Growth Optics approach with you.

I’ve been successfully helping clients use this approach for two decades. It is something that I KNOW can transform smaller, plucky B2B businesses, run by courageous people who want to make their marketing work.

If that’s you – let me share the Growth Optics with you, so your marketing attracts the right clients to your business – and keeps them there.

Kara Stanford,
Founder & CEO, The Marketing Spaces

This offer with the ‘Momentum and Timesaving’ BONUS  is only available until midnight Thursday 13 March 2026!

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