Are you providing social proof in your marketing?

Sometimes, we forget that people don’t know how awesome our product or service is. Or, we get all British and feel we shouldn’t be bragging.

But the problem is that other people don’t pay that much attention to our marketing, so we have to tell them again…and again… and again that our product (or service) is awesome!

Social proof marketing uses customer evidence to show that a product or service is popular and valuable. This can help build trust and credibility, which can lead to increased sales.

This proof includes:

• client testimonials
• case studies
• portfolio of work
• high-profile client logos
• industry awards and recognition
• press mentions
• influencer endorsements
• evidence of professional qualifications and years of experience.

Social proof is important because it builds trust, credibility, and confidence in your business, service, or product by showing that others have had positive experiences. 

Your potential clients will be comparing your product to other options and creating a checklist to run through. They are in ‘logical’ mode at this point, figuring out if they can get value for money and if your service gives them what they need.

They have to persuade others – or themselves – that they have made the right choice and what they need is hard facts, proof and evidence that you can do what you say you can.

Providing this ‘proof’ is a key part of the marketing pipeline – that journey prospective clients take from being unaware we exist through to being loyal customers.

Social proof isn’t just about testimonials—it’s a strategic tool that enhances each stage of your marketing funnel, from attracting leads to converting and retaining customers.

If you would like help incorporating social proof into your marketing strategy, I can help!