Kara Stanford
Strategic Marketing Consultant with over 25 years of experience.
CEO & Founder of The Marketing Spaces.
Kara Stanford
Strategic Marketing Consultant with over 25 years of experience.
CEO & Founder of The Marketing Spaces.
Because of its emphasis on nurturing relationships, pipeline marketing isn’t for every business.
(Learn more about what what pipeline marketing is.)
The businesses that I typically advise to adopt Pipeline Marketing are:
- Either Business to Business (B2B) or if they’re B2C (Business to Consumer) they are selling something of very high value e.g. a holiday, a house.
- Often offering an intangible service e.g. advice, consultancy.
- Offering a solution or product that clients can’t ‘take away and trial’ that easily e.g. complicated software solutions.
They are businesses that want to grow.
They are ready to ‘move up’ to the next level and have a customer base they can work with.
They know roughly how long it takes to move people from ‘Unaware’ to ‘Adopting’ to ‘Loyal’.
They already have some marketing and sales data and customer knowledge that we can use to design a marketing pipeline that will work.
Finally, they have the budget and want to make time to design, set up, and then run a marketing pipeline.
Free webinars + info pack
Wondering where to start?
Fill out this form for exclusive access to our webinar series on the marketing and sales pipeline, and download the Mastering Marketing: Design a successful marketing pipeline course info pack.
