We always think of marketing as a way to bring the right type of customers to our businesses – but the opposite is also true. Marketing should and can be used to put off the wrong type of clients.
In this Insights Video, strategic marketer, Kara Stanford, explains why you need to put off the wrong type of clients. She then shares with you three ways to do this.
Kara works through two examples so you can clearly see how these household names are clearly using marketing techniques to put off the wrong type of customers.
Video Overview
Time: 08:50
00:15 Why put people off?
00:47 At what point?
01:23 How?
Know what marketing you need to do, when and why
Scale Sales Course
I'll help you be the marketing strategist you want to be.
Limited to 10 spaces.
Starts on 31 January 2023.
Limited to 10 spaces.
Starts on 31 January 2023.
COURSE
