The Key Components Your Sales and Marketing Pipeline Needs

You’re running a growing business and you have a marketing plan which is going well, but somehow it feels pieced together and riven with uncertainty.

You carry on but aren’t sure which marketing and sales activities are actually working.

Does it sound familiar?

The combination of marketing and sales isn’t a smooth process – it requires some ‘manual’ joining up in the background.

You know that as it stands, your marketing and sales can’t scale effectively and any significant increase would ‘break’ it.

Your business needs an end-to-end marketing and sales pipeline full of cost-efficient activities that drive growth.

But what are those activities and where do you start?

In this webinar, Kara Stanford, Strategic Marketer, takes you through at least 5 key components that your marketing and sales pipeline needs.

You’ll be ready to get started and come away knowing what a marketing and sales pipeline full of marketing activities that work should be like.

Table of contents

00.18 – Intro
01.15 – Five Key Components
01.22 – 1. Your key segment at the centre
02.25 – 2. Proof of effectiveness
03.19 – 3. Feed sales
04.39 – 4. Unmask your pipeline
06.32 – 5. Tech for growth
08.48 – What you need to make this happen
08.55 – Deliberately design it
11.39 – How can we help? Learn more about our ‘Scale Sales’ Programme

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