How should your marketing be? Planned, focussed and structured, so you know what marketing to do, when and why.
What often happens? It’s ad-hoc, reactive and last-minute, and you’re not sure what to do and what is working.
How to improve your marketing to get the best results?
Step 1. Identify what your main problem is – not clear on WHO you are talking to, not clear about WHY choose you, not clear on WHAT they want at each stage of their Buyers’ Journey with you.
Step 2. Map out a Marketing Pipeline. Even a basic one. Map it out. Then follow it.
Step 3. Focus on strategy and planning as much as you do on chucking stuff out there – gives you even more clarity.
