The Buyers Journey – a marketing planning essential

Let’s take the space to revisit a marketing planning essential: The Buyer’s Journey.

This framework is crucial to helping you more effectively plan, measure and review your marketing.

Watch this video to learn more about it and how we can use it.

Time: 13 min 41 sec

Video outline

2:10 – The Buyers Journey
8:06 – RACE Planning Framework
9:45 – What does this mean for your marketing?
13:15 – Use it as a Review Tool


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