How to create a Strategic Marketing Plan
✔ Seven bite-sized videos
✔ Quizzes
✔ Downloadable workbook
✔ Lifetime access
✔ Digital certificate
✔ Available online on all devices
(mobile, desktop, laptop, ipad)
Currently unavailable
This course is being updated! In the meantime, subscribe to our newsletter for free marketing advice.
Online Course
Do you know which parts of your marketing are working?
Learn how to structure your thinking and map it out to create an effective Strategic Marketing Plan for your business.
Designed for entrepreneurs, marketers, and business owners, this online course will show you how to navigate the competitive market landscape, ensure efficient use of resources and achieve sustainable growth.
This marketing course was created by Kara Stanford, Strategic Marketing Consultant with 20+ years experience, Founder of The Marketing Spaces and CIM (Chartered Institute of Marketing) lecturer.
Achieve long term success in a competitive market
Imagine you know exactly what marketing to do, when and why. You can choose which marketing ideas to reject and focus your budget and energy on what works for your business.
You know how to align marketing goals with overall business objectives, ensuring that all efforts contribute to the company’s vision and mission.
An effective Strategic Marketing Plan makes it all possible. This short online course walks you through creating a structured approach to marketing, ensuring that all efforts are aligned, efficient, and impactful.
Here’s what you get
In this course, we show you how to structure your thinking and map it out in a Workbook, which can then become your Strategic Marketing Plan. Join this short online course and get lifetime access to:
- Seven video tutorials explaining a key concept and then how to apply it
- One video with ideas for the next step (which is ‘doing’ your marketing in a structured, effective manner)
- An easy-to-use PDF Workbook which, once completed, is your Strategic Marketing Plan
- A Quiz to reinforce your learning.
What you will learn
In this course, in plain and jargon-free language, you will learn:
- How to structure and think about your marketing so ‘doing’ marketing becomes so much easier
- What Strategic Marketing actually is and how it is essential for business success
- What the SOSTAC Marketing Framework is (copyright, PR Smith), why it works and how to use it
- Why your business, even if it’s just you, needs a vision, mission and values to help make your marketing decision-making really effective
- What a marketplace audit is and the key things you need to do to make yours relevant and useful
- How Strategic Marketing objectives are crucial to achieving your business goals, along with advice on how to set them
- A way to decide how you want to be known in the marketplace – known as your market positioning – and why that’s important.
- The different strategies that you can choose to help your business achieve its goals
- How to quickly assess all your products so you can choose to offer the best products for your customers – and you
- What the 7Ps of marketing are and the key strategic decisions you need to make around them, to ensure all your marketing works together effectively
- How to map out, at a high level, the marketing you now know you need to do to produce a marketing plan that works.
Who is this course for?
This course is for business owners and solopreneurs who are ready to stop feeling overwhelmed and unsure when it comes to marketing.
You’re now ready to invest some time into doing the marketing thinking that is going to make all your marketing so much easier, going forward.
Start Anytime
Begin whenever suits you and have the flexibility and control over the pace at which you learn.
Currently unavailable
This course is being updated! In the meantime, subscribe to our newsletter for free marketing advice.
Who is your tutor?
Your tutor is Kara Stanford – strategic marketer with over 20 years’ in strategic marketing and founder of The Marketing Spaces.
Kara is also a Chartered Marketer who teaches the CIM (Chartered Institute of Marketing) Professional Certificate in Marketing Level 4.
As an experienced marketing consultant, tutor and mentor, Kara demystifies marketing and is passionate about sharing how to use it well.
The Marketing Spaces reviews
FAQs
The Marketing Plan Checklist Course is a bite sized program designed to help marketers and business owners develop a comprehensive Strategic Marketing Plan. It explains the strategic marketing framework approach used by experienced marketers and shows you how to structure your marketing so it becomes much easier.
This course is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their marketing skills and create effective marketing plans.
The course is designed to be completed at your own pace, with a combination of video lectures and workbooks.
The course fee is just £85.99 and you’ll get a lifetime access to all course videos and materials.
Yes, you will receive a certificate of completion once you successfully finish all course modules.
Yes, we offer email support. Our team will be available to assist you with any technical questions or issues.
We welcome your feedback! You can provide feedback by contacting our team directly.
Do you know someone who'd love this course?
Tell them about it.
More courses you might like
Participants who took this course have also appreciated these other courses.