Growth Optics: From Marketing Stress to Growth Success
12-week guided online course
Growth Optics: From Marketing Stress to Growth Success
This B2B Marketing Course is for you if you’re done trying to figure it all out on your own. You’ve got loads of ideas, ambitions and a business you want to grow, but marketing still feels messy, overwhelming and hard to turn into something that actually brings results.
How it works
The Growth Optics Programme is a 12-week guided online course in which you’ll design a clear, client-centric B2B marketing strategy to attract and retain the right, high-quality clients.
What you'll create
- Growth Marketing Plan – a 12-month structured, easy-to-follow strategy that you know will work.
- Brand Strategy Pack, including messaging, so you know how to show up in your marketing – and can tell others, including AIs, how to create the marketing content you need.
- Client Persona Deck, so your marketing always focuses on finding and attracting the right customers.
- Personalised Workbook with all your thinking and notes in one place, ready to refer back to when needed or pull info from.
No business owner is left behind
To give you the support and momentum you need, there are different ways we stay personally connected during our time together.
We have a virtual 1-1 at the beginning, in the middle, and near the end of your Programme.
Your Personal Workbook, shared with me, keeps you accountable, as you tag me in to answer your questions, comment on your thinking, and advise you on what to do next.
The fortnightly live online seminars allow you to boost your understanding of core topics.
Dedicated WhatsApp Group allows you to chat with other Programme members and share tips and ideas.
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What people say
Stop guessing. Start growing
This course gets you to dig deep and understand the ‘why’ and ‘how’ of a B2B growth marketing strategy, so you’ll always be able to figure out what marketing your business needs.
It’s the difference between having an intentional, purposeful marketing strategy that drives how you plan and deliver your marketing, rather than setting a marketing plan without a real understanding.
You wouldn’t build a house by just drawing it out, giving it a go and expecting it to work – you’d follow an architect’s blueprint. It’s the same with your marketing. Strategy first, then the plan, then doing, then success.
This 12 week online B2B Marketing Course is for you if:
- You’re an ambitious, values-driven B2B Business owner who’s struggling to do effective marketing – you want to scale but can’t while you’re the marketing ‘brain’ still
- You have hundreds of marketing ideas, but don’t know which to pursue – so you end up overwhelmed and unsure
- You’ve found that previous marketing courses do not go far enough – they just end up leading to more stress and overwhelm.
You’re not experimenting in this programme.
You’re learning from an expert who’s already designed transformational B2B marketing growth strategies for over 20 years and helped hundreds of business owners install marketing systems that actually work in the real world. You’re following a proven approach that works.
Imagine if your marketing:
- Consistently attracted and retained the clients you WANT and NEED in your business,
- Was worth every penny and minute spent on it,
- Could be ‘turned up’ to grow your business… without breaking you in the process.
It’s totally possible when you implement the 5 Growth Optics.
Marketing success for life
Once you have this knowledge, as your business evolves, you’ll know how to adjust your client-centric Growth Marketing Strategy.
This isn’t just a B2B marketing course you are signing up for – it’s a whole business transformation mindset you’re adopting.
Integrated support
The Growth Optics Programme is a hybrid 12-week B2B marketing training that includes 5 Core Modules:
WHAT: Crystallise exactly what YOUR business needs to achieve, so you can purposefully build your marketing to deliver that.
WHO: Know the RIGHT clients for your business so well that you can’t help but create the marketing that attracts them.
HOW: Design the marketing Growth Pathways YOUR business needs to attract the RIGHT clients for it to thrive.
WHY: Create the magic ‘why choose you’ that keeps clients loyal and your fans moving steadily closer to being profitable, happy clients.
PLAN: Generate your highly actionable and effective 12-month B2B Marketing Plan that attracts and retains the right clients from the get-go.
SUCCESS: You now have a workable client-centric Growth Marketing Plan ready to bring in a stream of healthy, profitable clients for your business.
Premium strategy at accessible price point
Meet your host
Kara Stanford is the kind of strategist you want in your corner when results actually matter.
With over 20 years of successfully running her own businesses, she’s worked with hundreds of business owners to build marketing strategies that don’t just look good on paper; they work in the real world.
Her track record is backed by Google reviews, case studies, and a long list of clients who will openly tell you she changed how they think, market, and sell – including CEOs, MDs, senior leaders and public figures, who trust her judgment completely.
Kara brings a rare mix of sharp, structured thinking and deeply human leadership: kind but honest, tough when needed, and always focused on outcomes.
If you want clear thinking, grounded strategy, and a mentor who genuinely cares about how you succeed as much as that you succeed, then this is your opportunity.
Let me show you how to do this…
Over the last twenty years of running my marketing consultancy, I’ve had many requests from ambitious owners of smaller B2B Businesses to show them the structure I use to design and plan marketing that works.
They saw how I created a Growth Marketing Strategy for my consultancy clients that led to attracting and retaining the RIGHT clients.
They wanted to understand how to do this themselves so they could move from marketing stress to growth success.
So, I chose the most impactful tools and tactics that I use and put them into this programme.
And now I want you to use them in the Growth Optics Programme to transform YOUR B2B business. Let me show you how to set up your marketing for business success and get the life-long B2B marketing skills you can use again… and again… and again.
What's included
- Access to the Growth Pathways training and templates during membership - value: £3,000
- Three 1 to 1s with Kara Stanford over the 12 week course - value: £995
- Live, virtual, fortnightly 60 minute ‘Deep Dive’ seminars focusing on the key concepts your Growth Plan needs - value: £995
- Ongoing feedback, advice and tips on your marketing Growth Plan as you design and start to use it - value: £1,995
- Access to exclusive WhatsApp Group for current & previous clients ONLY, to provide light-touch peer support and accountability - value: £495
TOTAL VALUE: £7,480
YOUR INVESTMENT TODAY: £2,995
“Kara is a marketing planning genius. If you haven’t done a workshop or course with her, you absolutely should!”
Sophie Pilley, Strategic Design Partner
FAQs
The investment is £2,995 if you pay in one go before the deadline, or you can pay in four instalments of £845. You can choose your payment option here.
Once you book and pay, we’ll schedule your Kickstart 60 minute 1-1 to discuss your needs. Then you can access the Course Material and start downloading your Workbooks and Templates. The live, Deep Dive 60 minute Workshops are fortnightly, on Mondays, 13.30 - 14.30.
You set your Workbooks and Plans and other Templates up so that I can access them eg on something like Google Drive and give me commentator permissions. As you work your way through the programme, you tag me in the comments. I then go in and provide my views, advice and feedback.
12 active weeks which start with your private Kickstarter 1-1. You can join the Programme at any point in the year, so you start when you are ready.
Yes, it works for B2B Business Owners, who are able to put in the required time and effort to think about and work through the process. This is not a ‘Magic Bullet Get Rich Quick’ approach - it’s a solid, proven strategy that has worked with my clients for years.
I guarantee that by the end of the Growth Pathways Programme, you’ll have your 12-month B2B Marketing Plan completed and already in action. If you’re not there yet, I’ll continue working with you until you achieve that result, at no extra cost.
This is a hands-on, client-focused guarantee, which means I’m fully invested in your success. In return, I ask that you show up fully too. To get the outcome, you’ll need to complete the assignments, document your work in the workbook, review and apply feedback, attend your 1:1 sessions, and either join or catch up on the fortnightly live seminars.
If you commit to the process, I’ll make sure you reach the goal.
Because of the nature of this programme, we don’t offer any refund or return. Unlike other business programmes where you are left to ‘figure it out’, this 12 week programme offers at least 9 hours of live contact time, as well as over 12 hours of training material, and bespoke feedback on your progress, designed to guide you through the process. We know that if you take advantage of everything the Programme has to offer, you’ll get the result you need!
There are live, virtual, fortnightly ‘Deep Dive’ 60 minute workshops on Mondays 12.30 - 13.30 focusing on the key concepts your Growth Plan needs. When I need to change the time because of Bank Holidays or my own leave, I always provide an alternative date or a longer seminar.
12 weeks from your start date. But you will be downloading all your Workbooks, templates and Plans as you go along. You can stay on the WhatsApp Group for as long as you like!
I know that sorting out your marketing can seem daunting.
There’s so much ‘great advice’ out there and ‘amazing marketing hacks’. That’s why I’m so keen to share my solid, stable, Growth Optics approach with you.
I’ve been successfully helping clients use this approach for two decades. It is something that I KNOW can transform smaller, plucky B2B businesses, run by courageous people who want to make their marketing work.
If that’s you – let me share the Growth Optics with you, so your marketing attracts the right clients to your business – and keeps them there.
Kara Stanford,
Founder & CEO, The Marketing Spaces
Are you ready for Growth Success?
If you’re ready to turn your marketing stress into Growth Success, then get in touch!
Let me show you how to design your Client-Centric B2B Marketing Strategy in 12 weeks or less, so you’re ready to bring profitable, aligned, and excellent clients to your business and keep them.
Your Investment
Total value of Growth Optics 12-week Programme: £7,480 £2,995