The integrated marketing mix, also known as the 7Ps of marketing, are essential to business success.
It offers numerous advantages for businesses seeking to promote their products or services effectively and fosters synergy among various marketing activities, resulting in a more powerful and successful overall marketing strategy.
After watching part 1 and 2 of these mini series on integrated marketing mix, you’ll come away knowing:
- what each of the Ps are
- how to use them to improve your business
- some common mistakes to avoid when using them.
Kara Stanford, based on over 25 years’ of marketing experience, brings the Integrated Marketing Mix to life with a range of real life examples and anecdotes, so you can hone and improve your marketing.
Marketing has to lead to business success – allow Kara to join the dots for you between marketing theory, marketing practice, and how to use marketing to get the results you need.
Subscribe and get access to Video #2
How To Write Your Strategic Marketing Plan
In this course we show you how to structure your thinking and map it out to create an effective Strategic Marketing Plan.
