Set Your Strategic Marketing Goals Using Ansoff

Picture of Kara Stanford
Kara Stanford

Your strategic marketing coach, trainer and consultant with over 25 years of experience. CEO & Founder of The Marketing Spaces.

Picture of Kara Stanford
Kara Stanford

Your strategic marketing coach, trainer and consultant with over 25 years of experience. CEO & Founder of The Marketing Spaces.

Ansoff’s strategies for growth are another one of those ‘simple but deep’ tools that you can use to help you set and understand your marketing strategy.

In this short Insights video, I explain what the Ansoff model is and show you how you can use it to set your strategic marketing objectives.

This is a key part of marketing planning that many organisations neglect —they skip straight down to ‘tactical’ marketing objectives.

Watch this video to ensure that you set strategic marketing objectives that will make your marketing even more focused and effective.

Many B2B businesses lack a solid marketing plan, leading to wasted effort and poor results. This guide shows how to spot problems, review your current approach, and build a clear, effective strategic marketing plan.
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