Marketing can easily become overwhelming.
In medium to small businesses, we’re so busy getting on and DOING our marketing, that all of a sudden we can feel that there is too much going on.
Classic symptoms of marketing overwhelm are:
- not knowing where to find your marketing collateral (the good old ‘I’m sure it’s in this folder!’ hunt
- not knowing what marketing is actually working
- wondering if that marketing spend was worth it
- feeling that you’re putting a lot of effort into marketing for very little reward
Often, a first step to combatting this and getting a sense of marketing clarity and control is to declutter your marketing.
Decluttering your marketing is all about making things clear, simple, and easy for your audience to understand.
When you strip back all the noise and focus on what really matters, your message becomes so much more powerful.
Instead of overwhelming people with too much information, you give them exactly what they need to know – nothing more, nothing less.
It helps your brand stand out, keeps your audience engaged, and ultimately drives better results.
Plus, it makes your life easier too, allowing you to focus on the marketing strategies that actually work.
Simplicity really does go a long way.
In this short video, Kara Stanford, experienced Strategic Marketer and CEO of The Marketing Spaces, takes you through her five steps for Decluttering your Marketing.
As always, this marketing insight video is practical, realistic, and rooted in a deep understanding of what it’s like to run marketing in medium to small businesses.
Once you have followed the five ‘Marketing Decluttering Steps’, you can expect to:
- feel more in control of your marketing
- save money by stopping marketing that you no longer need
- see your marketing results improve
Enjoy the video and remember to subscribe to our newsletter and follow us on LinkedIn and Instagram for more marketing advice that boosts your business.
