How do you know which of your marketing communications are working?
This short video shows you how to do an assessment of your marketing. Reviewing your marketing is a key part of effective marketing. While it’s important to do ongoing assessments, it’s also crucial to take that step back and take the longer view on it all.
I run this in full as a half day Workshop where I also then help you build your Marketing Funnel.
But if you’re short of time, then this 9 minute video is perfect.
I’ve chosen two or three key questions for you to answer about each part of your Marketing Funnel (also known as your Buyer’s Journey).
This is a great way to start assessing how effective your marketing communications really are, where the gaps are, and what you need to do next. Enjoy!
Video overview
Time: 09 min 32 sec
00:00 – Intro
01:20 – Assessing: aware – show them you exist
02:38 – Assessing: interested – give them more
03:37 – Assessing: considering – help that choice
05:29 – Assessing: adopting – welcome!
06:59 – Assessing: loyalty – the personal touch
