How much does it matter to them? Getting to know your customer persona

When it comes to understanding our customers, Customer Personas are crucial.

Unfortunately, most of them are also not that helpful. That’s because they often miss out on a key question: how much does buying from us matter to this customer group?

In today’s marketing Insight, we invite you to make some space to consider what it means to your customers if choosing you is the WRONG choice.

Essentially, the more it matters, the longer they will take to decide whether or not to choose you, your organisation, your products, and your services.

Video outline

Time: 06 min 39 sec

00:00 – Intro 
00:25 – Customer Personas
01:41 – Key question: how much does it matter to them?
04:00 – Consider
05:01 – How to use this



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