We see the same mistakes being made when it comes to Customer Personas. Because they are created badly, they have such a bad reputation and it makes them useless rather than useful.
You may already know why Customer Personas are important and, perhaps, you’ve already effectively segmented your market, or are in the process of creating meaningful segments.
Now it’s time to learn how to create a customer persona, also known as a ‘Customer Avatar’, ‘User Persona’ or a ‘Buyer Persona’.
Watch this short marketing insights video to learn about the three things you need to get right when it comes to creating your Customer Personas so they become a valuable resource.
If you want the wisdom and experience of our CEO and Founder, Kara Stanford, to guide you step by step through creating your own Customer Persona, sign up for our new online course.
