Great marketing means that your marketing communications really appeal to your chosen audience, so there should be a perfect match …
Communication preferences of your audience and how to map them to their Buyer’s Journey Learn More »
Using Psychographics To Create a Brilliant Customer Persona In this seminar, we’ll help you flesh out the stuff that matters …
Using Psychographics To Create a Brilliant Customer Persona Learn More »
We all know about great products, services or communications campaigns that just didn’t work. There are many reasons for this, …
How to use research to get to know your target audience Learn More »
When it comes to understanding our customers, Customer Personas are crucial. Unfortunately, most of them are also not that helpful. …
How much does it matter to them? Getting to know your customer persona Learn More »
Are They ‘Your’ People? How to Segment Your Customers Effectively When you have created customer segments that are meaningful and …
Are They Your People? How to Segment Your Customers Effectively Learn More »
How to create customer segments that mean something? Watch this free marketing insights video to find out. Time: 9 min …
When your customers make a purchase decision, they don’t make it alone most of the time. Who is involved in …
Creating a customer persona is a core part of a good marketing strategy. But why? And how do you create …
