“The Funnel is dead. Here’s what needs to replace it” – TMM IRL with Kara Stanford

As a B2B Marketing Strategist, I’ve been working with small businesses for over 20 years. Over that time, I realised that the traditional idea of a “funnel” just doesn’t work effectively for marketing planning for SMEs.

This evening, I’m going to share the strategy that now forms the foundation of my work with clients. You’ll have the chance to test it, challenge it, poke holes in it, ask me questions, and take part in a proper discussion about what actually works in real-world marketing planning and lead nurturing for small businesses.

You’ll leave with an understanding of three core Growth Pathways and why they are so much more effective for SME marketing than the old funnel model.

Time: Wednesday 8 Jul 2026, 18:00 – 20:00 BST

Location: UBC Fleet, Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, GU51 2UZ

The format of the night:

6.00 pm – Doors Open – Drinks, Networking, and smiles
6.30 pm – Introduction and Talks Begin
7.15 pm – Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People
8:00 pm – End of the night – you leave with new contacts and fresh ideas

Register for this event

This is a donation ticketed event.
The ticket price is yours to choose, from £5 to £50.