Imagine if you could get other people to market your organisation for you – and you didn’t pay them a penny and they did it willingly. In fact, it was their own idea to do it.
Does this sound impossible? It’s not!
In this Insights video I take a look at how car selling company, Cazoo, set it up so I, as a past customer, did their marketing for them.
I quickly take you through what happened and then I deconstruct it for you so we can see what lessons we can take from it and apply it to our businesses.
This is a great example of marketing communications done well.
00:00 – Introduction
0:18 – A happy purchase
0:52 – The Thank You
1:16 – The Voucher
02:06 – My friends
03:40 – Lessons we can learn