Communication preferences of your audience and how to map them to their Buyer’s Journey

Great marketing means that your marketing communications really appeal to your chosen audience, so there should be a perfect match between what you are putting out there and your audience’s communications preferences.

In this latest Insights video, we help you deepen your thinking about your segment’s communications preferences. Once you have built up a picture of how they prefer to be communicated with, we then show you how to map it to the Buyer’s Journey.

This ensures that you provide marketing communications that engage them at every stage of their customer journey with you.

Video Overview

Time: 07 min 28 sec
00:00 – Introduction and Recap
01:03 – Where and what
03:02 – Their preferred style
04:17 – Some detail
05:28 – Match it to each stage


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