Lesson 5: Know What You Need To Bring In

In this video, I share one of the most important lessons from 20 years of running my own business.
 

Lesson 5: You must always know what you need to bring in to make your business work

 
That means knowing your break-even point and understanding exactly how much income you need daily, weekly or monthly. But it goes deeper than that.
 
You also need to know what you need to sell and who you need to sell it to in order to reach those numbers.
 
This level of clarity gives you focus and stops you from drifting into work that keeps you busy but does not support your business financially.
 
As my business grew, I realised how easy it is to lose sight of what actually makes money. There are so many opportunities to not make money when you run your own business.
 
Knowing your numbers protects you and keeps you aligned with the work that sustains you.

Why I Love What I Do

I’m Kara Stanford, a Strategic Advisor to Business Owners, CEO & Founder of The Marketing Spaces, a NED, and Marketing Strategist Consultant.

This year, I’m celebrating 20 years of running my own business.

Join my mailing list to get the “20 Years of Lessons Learned, 20 Top Tips, and 20 Moments of Joy” delivered straight to your inbox.

Related Posts

Scroll to Top

☕ Virtual Coffee Break ☕

Take a quick pause, grab your favourite brew, and connect with like-minded business owners and people in owner-run businesses.

✨ Get a shot of marketing insight
✨ Swap practical ideas and best practices
✨ Be part of a genuine community

👉 Subscribe to get your invite