The other day, on a Coffee Break, I shared a photo of all my ideas for how to improve The Marketing Spaces.
They were on an untidy pile of post-it notes, as inspiration strikes at all times.
As the, quite physical, pile of post-it notes and ideas on my desk grew, I felt overwhelmed. A bit nervous as I looked at them – so I stopped looking at them!
When I found one and realised it had a great idea on it that I had implemented and seen real results from, I realised: my pile had the key to The Marketing Spaces success in there. I just needed to organise it and get on with it.
So, I did what works for me – I created a spreadsheet. It has two columns: Idea and Category.
I typed out every single idea and I categorised them all. The categories that worked for me are Product, Connecting, Funnel, Professional Development, Segments and Messaging.
I then ordered the Ideas by category. Next, I prioritised. My priority is to either implement or discard for now the ideas in ‘Funnel’. These are the improvements that will make it easier for people to understand what we offer and for them to choose (or not choose) us.
As I implement an idea, I colour it green. I’m leaving all the other ideas on there as they’ll have their day – eventually.
It’s great to capture all these improvements and ideas as you go along (choose a method that works for you – I have tried online post-it notes, notebooks, e-notebooks, but for me when I get an idea I HAVE to scribble it down on the nearest thing. I just go with this now rather than waste more time trying other ways).
However, this approach to reviewing my marketing is not the full picture. I sit down and systematically review my marketing every six months or at a major point in my business. I make this a ‘whole look’ at the entire pipeline/funnel / Buyers Journey.
So, when I run the Workshop on the 13 December, where delegates will review their marketing following a structure, I’ll know the power of what I’m asking them to do – because I would have just done it for my own business.
