As an independent marketer, you might be being asked why you need to create a customer persona or even wondering yourself.
Perhaps it’s obvious who your customers are or you’ve already done some work on segmentation and don’t see the need to then create a Customer Persona. Or, maybe you’re too busy and simply can’t see the benefit.
In this short Insights Video, Strategic Marketer and Founder of The Marketing Spaces, Kara Stanford, gives you three reasons why you need to create a good Customer Persona.
For more about segments and personas, check our library of articles and videos with marketing insights and tips on how to approach your Target Audience.
Time: 5 mins
Recap – segment / persona – 00.15
1. Key things to focus your understanding about your segment – 01.09
2. How to be able to do excellent marketing – 02.21
3. Focus your entire organisation – 03.59
4. For more – 04.46
If you want the wisdom and experience of our CEO and Founder, Kara Stanford, to guide you step by step through creating your own Customer Persona, sign up for our new online course.
