Too often, marketing audits and frameworks like PESTLE and SWOT get treated as tick-box exercises. But when used properly, they can offer powerful insight into what truly shapes your customers’ world. Even in smaller businesses.
In this short Insights video, strategic marketing consultant Kara Stanford shares how to use the PESTLE framework—not just as an academic tool, but as a practical way to better understand your customers’ environment. She then shows you how to use SWOT so that it’s actually helpful!
You’ll learn:
– The difference between the macro, micro, and internal environment of your business
– Why and how to assess each of them
– How external forces influence your audience’s decisions and behaviours
– Why PESTLE can strengthen your audience research and personas
– How SWOT can show up what you need to do – and avoid – in your marketing.
Used thoughtfully, you can use these to see the bigger picture influencing your buyers. That means sharper messaging, smarter campaigns, and a marketing strategy that connects with the people you want to reach.
💡 This fits into the first S of the famous SOSTAC model. Watch this video to find out more
👉 Watch now to turn a classic framework into a valuable part of your audience insight toolkit.
Ready to Master Marketing Planning?
This is just one of the areas of Marketing Planning Kara covers in her training courses. Get in touch for more info.
