Marketing is a hotbed of creativity – and that creativity leads to people coming up with more and more ways that we can get the attention of, communicate with, and get in front of our audiences.
But how do we know which latest shiny marketing communications (marcomms) ‘thing’ to use and which to ignore? And what happens if we’re wrong?
In this Insights video, Kara Stanford, Founder and CEO of The Marketing Spaces, shares her five-step sane, reasoned approach to assessing if, while it’s shiny and new, this marcomms good for you.
00:00 – Introduction
01:34 – Step 1. Acceptance
02:16 – Step 2. Your Audience
04.06 – Step 3. Your Market Positioning
04:54 – Step 4. Your available Resource
06:02 – Step 5. The real decision to make