Why conversion rate is important?
As a marketer, I get tired of hearing about brands that have 5k, 25k or even 500k followers on Instagram but not a single word about how their likes, follows and social media engagement translates into what really matters: CONVERSIONS!
These metrics don’t mean a thing if they don’t drive sales.
So, ignore the crap and focus on the most important thing – converting those people to engaged clients.
And if you are comparing your business to other organisations and brands, make sure that you’re doing a like for like.
What do I mean? Watch this video to find out.
00:00 – Intro
00:43 – How many people are ‘Adopting’?