Ignore the crap, conversion is everything

Why conversion rate is important?

As a marketer, I get tired of hearing about brands that have 5k, 25k or even 500k followers on Instagram but not a single word about how their likes, follows and social media engagement translates into what really matters: CONVERSIONS! 

These metrics don’t mean a thing if they don’t drive sales. 

So, ignore the crap and focus on the most important thing – converting those people to engaged clients.

And if you are comparing your business to other organisations and brands, make sure that you’re doing a like for like. 

What do I mean? Watch this video to find out. 

Time: 02:31

Video outline

00:00 – Intro
00:43 – How many people are ‘Adopting’?


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