Watch this free insights video to find out how to do an external (macro) marketing audit of your market environment that is actually useful – use PESTLE and SWOT properly!
Time: 12:18
Video outline
00:00 – Intro
00:55 – 1. Context: your market environment
02:31 – 2. External Focus: Macro Environment
08:41 – 3. Analysis: Opportunities / Threats
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