‘What’s going on out there?’ External marketing audit

Watch this free insights video to find out how to do an external (macro) marketing audit of your market environment that is actually useful – use PESTLE and SWOT properly!

Time: 12:18

Video outline

00:00 – Intro
00:55 – 1. Context: your market environment
02:31 – 2. External Focus: Macro Environment
08:41 – 3. Analysis: Opportunities / Threats


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