How to create a meaningful Customer Persona
✔ Four bite-sized videos
✔ Customer Persona templates
✔ Quizzes
✔ Downloadable workbook
✔ Lifetime access
✔ Digital certificate
✔ Available on all devices
(mobile, desktop, laptop, iPad)
✔ £85.99 one off payment
Currently unavailable
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Online Course
Are you struggling to figure out who to sell to?
Learn how to design a customer persona that’s useful and relevant to your business, allowing your marketing to become more focused and effective.
Designed for entrepreneurs, marketers, and business owners, our course provides a step-by-step guide to creating an accurate representation of your ideal customer. This targeted approach leads to more effective communication, higher customer satisfaction, and increased loyalty, ultimately driving sales and growth.
This marketing course was created by Kara Stanford, Strategic Marketing Consultant with 20+ years experience, Founder of The Marketing Spaces and CIM (Chartered Institute of Marketing) lecturer.
Master the art of creating effective customer profiles
If you want your small business marketing to be effective, it needs to be focussed on the right people – those who are the best fit for buying from you. A well designed Customer Persona is a one-page summary of that ideal client.
Once you have a meaningful customer persona in place, you can focus your marketing on them. This has many benefits. Your marketing becomes more effective and you get better results. You get the right customers who are willing to pay the right price. And your marketing becomes easier – because you can quickly decide what marketing to do as you know what works for your Customer Persona and what doesn’t.
Once you have a meaningful customer persona in place, your marketing will become sharper and easier to do!
Here’s what you can expect
This online course shows you, step by step, how to build a Customer Persona that is relevant to your business, so you can focus your marketing on them and reap the rewards.
Learn about:
1. Definitions of Segment and Persona – what they are, how they fit together, and how to choose a meaningful customer segment
2. How to create or update your customer segment – a step-by-step approach and how to adapt it to your organisation
3. Your Persona Basics – how to decide what your one-page Customer Persona needs to have on it
4. How to Create your Customer Persona – choose from templates and follow the steps to creating a customer persona that’s relevant to your business. We provide three Customer Persona Templates, ready to fill in, for you to choose from.
It includes:
- Four tutorial videos, each explaining a key concept and how to apply it
- A workbook to capture all your thinking and ideas in
- Three ready-to-fill-in Customer Persona Templates for you to choose from
- Upon completion of the online Course, a Bronze Level Badge and certificate will be issued as proof of learning.
What you will learn
In this practical course you will learn:
- The difference between a customer segment and a customer Persona and how they fit together
- How to sharpen up your Customer Segment, so it’s based on relevant criteria
- The different things to include in your Customer Segment, depending on what type of organisation you are running
- The Basics to include in a one-page Customer Persona and how to choose the ones that are relevant to you
- The different ways you can lay out a one-page Customer Persona
- How to choose a layout for your Customer Persona that works for you
- The steps to follow to create that one-page Customer Persona that works hard for your business.
Who is this course for?
This course is for business owners and solopreneurs who are tired of not getting enough of the right kind of work and want to change that right now.
Start Anytime
Begin whenever suits you and have the flexibility and control over the pace at which you learn.
Currently unavailable
This course is being updated! In the meantime, subscribe to our newsletter for free marketing advice.
Who is your tutor?
Your tutor is Kara Stanford – strategic marketer with over 20 years’ in strategic marketing and founder of The Marketing Spaces.
Kara is also a Chartered Marketer who teaches the CIM (Chartered Institute of Marketing) Professional Certificate in Marketing Level 4.
As an experienced marketing consultant, tutor and mentor, Kara demystifies marketing and is passionate about sharing how to use it well.
The Marketing Spaces reviews
FAQs
This course is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their marketing skills and create effective customer personas.
The course is designed to be completed at your own pace, with a combination of video lectures and workbooks.
The course fee is just £85.99 and you’ll get a lifetime access to all course videos and materials.
Yes, you will receive a certificate of completion once you successfully finish all course modules.
Yes, we offer email support. Our team will be available to assist you with any technical questions or issues.
We welcome your feedback! You can provide feedback by contacting our team directly.
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