How to develop a Known Expert Strategy
✔ Six bite-sized videos
✔ Quizzes
✔ Downloadable workbook
✔ Lifetime access
✔ Digital certificate
✔ Available online on all devices
(mobile, desktop, laptop, ipad)
Currently unavailable
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Online Course
Are you struggling to stand out from the crowd?
Learn how to become the ‘go-to expert’ to increase visibility in your niche and get more clients.
Designed for solopreneurs and business owners, this course shows you how to create a Known Expert strategy so you can be on that ‘want to work with’ list and get more of the work you love.
This marketing course was created by Kara Stanford, Strategic Marketing Consultant with 20+ years experience, Founder of The Marketing Spaces and CIM (Chartered Institute of Marketing) lecturer.
Become the go-to expert in your field
A Known Expert is someone who has built up a reputation for having knowledge, experience, and skills in a particular area. They are the people that others choose to go to and actively seek out. In our day-to-day lives, we look for Known Experts, e.g., for medical issues, financial advice, or a plumber who can deal with very specific issues.
We want the industry experts who are known for providing good, solid services in their field. Their experience allows them to identify issues quickly and implement solutions that work, saving us time and resources. In some cases, we are prepared to wait and pay more for those known specialists. Why? Because we know they will do what needs to be done.
The good news is you, too, can become a sought-after expert. You can be in a position where people will pay more for you and wait for you. How? By positioning yourself as a ‘Known Expert’.
What’s included?
Here’s whta you can expect from this step-by-step guide to designing your own, ‘Known Expert Strategy’:
- Two bite-sized videos explaining key concepts and getting you to think about your Expertise
- Three videos that systematically take you through creating your own ‘Known Expert’ Strategy
- ‘Next Steps’ – a final video so you are set up and ready to go
- A Workbook to accompany all the videos, allowing you to do the planning and thinking that will change your business
- A Quiz to reinforce key learning and increase your confidence, ready to claim that Known Expert position.
What you will learn
- What expertise really is
- How to figure out where your area of expertise is
- What a Known Expert strategy is
- How you can use a Known Expert strategy to get more of the customers and work you want
- How to create a Known Expert Strategy in three phases, each building on the other
- What you need to do next to make this happen and start to see more of the ‘right’ kind of work come in.
Who is this course for?
This course is for business owners and solopreneurs who are tired of not getting enough of the right kind of work and want to change that right now.
Start Anytime
Begin whenever suits you and have the flexibility and control over the pace at which you learn.
Currently unavailable
This course is being updated! In the meantime, subscribe to our newsletter for free marketing advice.
Who is your tutor?
Your tutor is Kara Stanford – strategic marketer with over 20 years’ in strategic marketing and founder of The Marketing Spaces.
Kara is also a Chartered Marketer who teaches the CIM (Chartered Institute of Marketing) Professional Certificate in Marketing Level 4.
As an experienced marketing consultant, tutor and mentor, Kara demystifies marketing and is passionate about sharing how to use it well.
The Marketing Spaces reviews
FAQs
This course is ideal for business owners and solopreneurs, and anyone looking to establish themself as a Known Expert sought after for their ability to provide reliable and high-quality services.
The course is designed to be completed at your own pace, with a combination of video lectures and workbooks.
The course fee is just £85.99 and you’ll get a lifetime access to all course videos and materials.
Yes, you will receive a certificate of completion once you successfully finish all course modules.
Yes, we offer email support. Our team will be available to assist you with any technical questions or issues.
We welcome your feedback! You can provide feedback by contacting our team directly.
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