How To Develop a Known Expert Strategy

Are you struggling to stand out from the crowd? 
Do people have a hard time understanding what you do?
Are you doing work that kind of fits what you want to do (but not really)?  

You might be one of the businesses that will benefit from a ‘Known Expert’ Strategy.

This course includes:

  • six bite-sized on-demand videos
  • quizzes
  • downloadable workbook
  • lifetime access
  • access on all devices (mobile, desktop, laptop, ipad)

Created by Kara Stanford, Strategic Marketing Consultant, Founder of The Marketing Spaces & CIM (Chartered Institute of Marketing) lecturer.

known expert strategy


A Known Expert is someone who has built up a reputation for having knowledge, experience and skills in a particular area. They are the people that others choose to go to and actively seek out. In our day-to-day lives, we look for Known Experts; e.g. for medical issues, financial advice, the plumber who can deal with tricky jobs like ours.

We want the people who are known for providing good, solid services in the area we are looking for help; and in some cases, we are prepared to wait and pay more for those known specialists. Why? Because we know they will do what we need to be done.

The good news is, you too can have this. You can be in a position where people will pay more for you and wait for you. How? By positioning yourself as a ‘Known Expert’.

This course shows you how to create a Known Expert strategy, so you can be on that ‘want to work with’ list too. So, if you want more of the work you love and for people to be wanting to work with you on it, this is the course for you.

Warning: this content changes lives!

Here’s what you can expect:

A step-by-step guide to designing your own, ‘Known Expert Strategy’:

  • Two bite-sized videos explaining key concepts and getting you to think about your Expertise
  • Three videos that systematically take you through creating your own ‘Known Expert’ Strategy
  • ‘Next Steps’ – a final video so you are set up and ready to go
  • A Workbook to accompany all the videos, allowing you to do the planning and thinking that will change your business 
  • A Quiz to reinforce key learning and increase your confidence, ready to claim that Known Expert position.

What you will learn:

  • What expertise really is
  • How to figure out where your area of expertise is
  • What a Known Expert strategy is
  • How you can use a Known Expert strategy to get more of the customers and work you want
  • How to create a Known Expert Strategy in three phases, each building on the other
  • What you need to do next to make this happen and start to see more of the ‘right’ kind of work come in.

Who is this course for?

This course is for business owners and solopreneurs who are tired of not getting enough of the right kind of work and want to change that right now.

Who is your tutor?

Coaching Space

Kara Stanford

Strategic Marketer, Founder of The Marketing Spaces, Chartered Marketer (CIM)
Your tutor is Kara Stanford - strategic marketer and founder of The Marketing Spaces, who also runs a successful strategic marketing consultancy business.Kara is also a Chartered Marketer who teaches the CIM (Chartered Institute of Marketing) Professional Certificate in Marketing Level 4.As an experienced marketing consultant, tutor and mentor, Kara demystifies marketing and is passionate about sharing how to use it well. 
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