Why is integrated marketing communication important?

We show you how you can make all your marketing work well together, for maximum impact, using the 4Cs tool.

Time: 13 min 23 sec

Video overview

00:00 – Intro
00:58 – Why integrate your marketing communications
02:53 – The 4Cs of Integrated Communication
03:37 – How to use them
03:52 – Consistency
05:39 – Coherence
07:51 – Continuity
10:46 – Complementary
13:11 – Recap – the 4Cs

 

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