How The Marketing Spaces provided direction and the confidence to help Dean Howard claim an ‘expert’ position.
Dean is a talented Graphic Designer, producing high quality branding and designs. But he felt squeezed to keep his prices low because of competition from inferior – yet very cheap – design options. He turned to The Marketing Spaces to get help figuring out what marketing he needed to do.
Here’s Dean’s story:
“Being part of The Marketing Spaces has opened my eyes. In particular, I’ve realised I can be known as an expert and I’ve been shown how to do it.
This ‘Known Expert’ strategy positions me differently, and is a part of my marketing strategy to ensure I stand out. I’m more than a Graphic Designer; I’m my clients Partner in Design and that puts me in a different category to other graphic designers.
Because of The Marketing Spaces, I now understand what marketing I need to do. For example, I’ve been putting off updating my website for years. But now The Marketing Spaces has helped me figure out my positioning, I know exactly what my website has to do, what needs to go on there, and why.
The Marketing Spaces Community also motivates me. When you’re at an online event or community Coffee Break, with everyone chipping in, you hear things coming up you wouldn’t normally hear. And you think, That’s genius! I’d have never thought of that!
On top of all that, some of the other Marketing Spaces Community and Clients have approached me to work with them – as well as Kara recommending me.
The difference The Marketing Spaces has made to me is that, I now understand what marketing I need to do and why.
There’s a lot of marketing courses and webinars and so on you can look at… but they all leave you asking more questions. The Marketing Spaces is different. It has shown me that I need a marketing strategy and how to create that marketing strategy – and positioning myself as a ‘Known Expert’ is key to that.
Because of the Marketing Spaces, this is the first time I am doing some proper marketing – there is a reason and structure to it.
I know that everything I am putting out there is focussed. It is transforming my business into the one that I’ve always wanted it to be.”
