Marketing metrics are crucial because they provide a quantifiable way to measure the effectiveness of marketing efforts, helping businesses to make informed decisions.
Watch Part 1 of our mini-series with three videos covering some fundamental principles about marketing metrics.
Time: 7 min 44 sec
Video outline
00:00 – Intro
01:09 – Activity Measurements
02:37 – Outcome Measurements
03:59 – Examples: Outcome measurements
06:22 – Make space to consider
07:36 – What we’re looking at next
