Metrics Unmuddled, Part 2: Causal or correlative?

Watch Part 2 of our mini-series with three videos covering some fundamental principles about marketing metrics.

If you haven’t already, make space to watch Part 1: Activity vs outcome measurements and Part 3: Is my marketing actually working? 

Time: 09 min 35 sec

Video outline

00:00 – Intro
00:50 – Causal links
03:09 – Correlative links
03:55 – Storks bring babies
05:25 – What does this mean for our marketing
07:33 – Why all this correlative and causal links stuff matters
08:47 – Make space to consider
09:22 – What we’re looking at next

 

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