Metrics Unmuddled, Part 3: Is my marketing actually working?

Watch Part 3 of our mini-series with three videos covering some fundamental principles about marketing metrics.

If you haven’t already, make space to see Part 1: Activity vs outcome measurements and Part 2: Casual or correlative?

Time: 12 min 45 sec

Video outline

00:00 – Intro
00:39 – Recap
01:19 – Some facts
04:36 – Are your objectives realistic?
10:01 – Make space to consider
12:29 – Conclusion

 

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