If you’re involved in marketing, you need to know what PR Smith’s SOSTAC marketing planning framework is.
It brings EVERY aspect of marketing together in one simple yet complex structure.
Time: 14 min 25 sec
Video outline
00:00 – Intro
01:03 – Overview of SOSTAC
01:42 – Situation Analysis
02:31 – Objectives
03:20 – Strategy
05:31 – Tactics
10:07 – Action
11:05 – Control
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