SOSTAC ® – a structured approach to marketing

If you’re involved in marketing, you need to know what PR Smith’s SOSTAC marketing planning framework is.

It brings EVERY aspect of marketing together in one simple yet complex structure.

Time: 14 min 25 sec

Video outline

00:00 – Intro
01:03 – Overview of SOSTAC
01:42 – Situation Analysis
02:31 – Objectives
03:20 – Strategy
05:31 – Tactics
10:07 – Action
11:05 – Control

 

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