Whether you’re using a 1-page marketing plan, a comprehensive document that has been clearly articulated and laid out, or your marketing plan is still a collection of thoughts in your head, there are at least three key things it needs to contain to make it a good plan.
Your tactical marketing plan informs the marketing and sales activities and tasks you perform daily – this is the plan that you are working off regularly.
You have already done some essential marketing thinking around your marketing objectives, segments, and how you want to be known in the marketplace. Simply put, it is the ‘what I need to do to achieve my marketing objectives” plan.
In this short video, we’ll show you the three key things that any marketing plan has to include and explain why they are important.
P.S. Sometimes, it’s called the Marcomms Plan, Tactical Marketing Plan or Content Marketing Plan.
I’m Kara Stanford, an award-winning strategic marketing adviser who works with ambitious B2B business owners to help their businesses grow in a clear, sustainable way.
Newsletter
Join my mailing list to stay in the loop. I’ll share practical marketing tips, useful insights, and down-to-earth advice you can actually use – plus you’ll get exclusive access to my virtual marketing networking Coffee Breaks.
