People don’t understand what marketing really is.
CEOs, Financial Managers, and Office Administrators genuinely don’t get it. And part of the problem lies with how we explain what marketing is to people.
In this short Insights video, experienced strategic marketing consultant Kara Stanford explains why marketing matters – and how you can quickly get that over to other people.
So, whether you are trying to understand it yourself, brief a team member of a supplier, or convince your manager, director or CEO about what you need, here is your guide to why marketing matters and how to explain it to anyone.