A customer avatar, also known as a buyer persona, is a detailed and fictional representation of your ideal customer.
It is a marketing and business tool that helps businesses and organisations better understand their target audience and tailor their products, services, and marketing efforts to meet the specific needs and preferences of that audience.
Customer Avatars are a highly effective way to make sure that your marketing stays focussed and on-track – but how do you create them?
In this short marketing Insights Video, Strategic Marketing Consultant, Kara Stanford, shares 5 steps to figuring out your Customer Avatar.
With her trademark honesty and insight, Kara encourages you to take a step back so you understand why you need to take these five steps as you work out who your customer Avatar is, and how it all contributes to helping you figure out what marketing to do, when and why.
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