I started my career before digital marketing was really a thing. Back then, we understood that B2B marketing and sales took time. It was relationship-led, and trust was built.
Then the digital world sped everything up and suddenly I had clients asking why things were taking so long. It made me question myself and my marketing strategies.
But the truth is, nothing has changed.
B2B marketing is still about relationships. It still takes time.
The difference is that you can now more quickly see lots of small wins along the way that show you are moving in the right direction.
Why I Love What I Do
I’m Kara Stanford, a Strategic Advisor to Business Owners, CEO & Founder of The Marketing Spaces, a NED, and Marketing Strategist Consultant.
This year, I’m celebrating 20 years of running my own business.
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