Lesson 9: Obsess About Your Clients

After 20 years running my own business, this is one lesson that has never stopped paying off: go deep into your clients’ world.
 
To serve them well – and also to market to them effectively – you need to understand how they see the problem, the language they use, and what truly matters to them.
 
In this video, I share why “obsessing about your clients” is one of the most powerful habits any business owner can build. 
 
Step into their shoes.
Listen to their words.
Observe everything.
 
It will transform what you deliver and how you communicate it. 

Why I Love What I Do

I’m Kara Stanford, a Strategic Advisor to Business Owners, CEO & Founder of The Marketing Spaces, a NED, and Marketing Strategist Consultant.

This year, I’m celebrating 20 years of running my own business.

Join my mailing list to get the “20 Years of Lessons Learned, 20 Top Tips, and 20 Moments of Joy” delivered straight to your inbox.

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