What’s going on out there? And why it matters to your audience

As a marketing strategy consultant, our founder, Kara Stanford, helps organisations do a marketing audit that gives them real insight and value – rather than be a pointless paper exercise.

In this Insights video, Kara shows you how to get an even deeper understanding of your customers using the much-abused PESTLE framework.

You can use PESTLE as part of your audience research to help build a more filled out customer persona/audience profile.

Knowing your audience is an essential part of a customer-focused marketing strategy. When you know your audience, you can develop a marketing communication mix of messages, tactics, and communication tools that really resonate with your audience.


Sign up for free to watch this video.

Seminars On Demand

Are you doing the right marketing? Watch this Premium seminar and find out how to effectively assess your marketing.
Scroll to Top