What’s going on out there? And why it matters to your audience

As a marketing strategy consultant, our founder, Kara Stanford, helps organisations do a marketing audit that gives them real insight and value – rather than be a pointless paper exercise.

In this Insights video, Kara shows you how to get an even deeper understanding of your customers using the much-abused PESTLE framework.

You can use PESTLE as part of your audience research to help build a more filled out customer persona/audience profile.

Knowing your audience is an essential part of a customer-focused marketing strategy. When you know your audience, you can develop a marketing communication mix of messages, tactics, and communication tools that really resonate with your audience.

 

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