When your customers make a purchase decision, they don’t make it alone most of the time. Who is involved in making that decision to purchase or adopt your product or service?
Let the DMU (Decision Making Unit) show you.
I’m Kara Stanford, CEO of The Marketing Spaces, a B2B Marketing Strategist who helps Small to Medium (SME, SMB) businesses figure out how to FIND, ATTRACT and RETAIN the RIGHT clients for their business.
Subscribe for more solid strategic marketing advice, based on over 28 years as a marketer – 20 of which have been spent running my own small businesses.
Ready to transform your marketing? Then check out my 12-week B2B Marketing Programme for ambitious B2B Business Owners.
Running a B2B Business - Essential Lessons from a Business Owner
I love small businesses! We’re the gutsy, creative, figure-it-out-no-matter-what kind of people who put ourselves out there to build something we’re proud of. And honestly? We deserve to win.
That’s why I’m sharing the biggest lessons I’ve learned over the past 20 years. The real stuff. The hard-earned stuff. The things I wish someone had handed me earlier.
Enjoy the book, and here’s to building a business (and a life) you’re genuinely excited about.
That’s why I’m sharing the biggest lessons I’ve learned over the past 20 years. The real stuff. The hard-earned stuff. The things I wish someone had handed me earlier.
Enjoy the book, and here’s to building a business (and a life) you’re genuinely excited about.
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