Metrics Unmuddled, Part 1: Activity vs outcome measurements

Watch Part 1 of our mini-series with three videos covering some fundamental principles about marketing metrics.

Time: 7 min 44 sec

Video outline

00:00 – Intro
01:09 – Activity Measurements
02:37 – Outcome Measurements
03:59 – Examples: Outcome measurements
06:22 – Make space to consider
07:36 – What we’re looking at next

Part 2: Casual or correlative?

Part 3: Is my marketing actually working? 

 

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