There’s so much you can measure and monitor when it comes to marketing and marketing strategies for SMEs.
Having taught marketing qualifications, read textbooks, and worked as a marketer for over 25 years, we can tell you that what you measure as a marketer boils down to just two things.
In this short Marketing Insights video, our CEO and founder, Kara Stanford, explains what they are and how to use them.
Let her be your guide as you take control of your marketing know-how, gaining the confidence so you can easily figure out what marketing to do – and how to measure it.
To find out more about this topic, check out our Metrics Unmuddled Series:
How To Write Your Strategic Marketing Plan
In this course we show you how to structure your thinking and map it out to create an effective Strategic Marketing Plan.
Short Course
